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srinivas krishnaswamy

srinivas krishnaswamy

Srinivas is Krya's Co-Founder. He brings in a unique perspective to Krya with his dual Masters in Physics & Management. At Krya, Srinivas is motivated by the challenges of crafting the company's DNA - products that delight consumers, manufacturing excellence, a winning team and sustainable profitable growth. He is deeply committed to defining the first principles of Dharmic Entrepreneurship in order to build a world class organisation rooted in Indian Knowledge Systems.

Ruminations on Rice

Srini and I went to an organic fair this Saturday, organised by the Safe Food alliance. There was a stall in the mela by the Sirgazhi traditional farmers co-operative on the bio diversity of rice. The information available at the…

Extended Producer Responsibility : Part II

In the earlier post we introduced the concept of Extended Producer Responsibility (EPR). From some of the reactions to the post, I am writing this follow-up post to expand on the idea. In one line, EPR extends the responsibility of…

Extended Producer Responsibility (EPR)

The “tidy man“ logo can be found somewhere in the nether regions of many consumer product labels, especially food products. It places a responsibility on me to dispose the packaging material in a trash can after using the product inside.…

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