I was surprised to read a few days back that Flipkart has signed an MoU with the Indian Textile Ministry to provide an online marketing platform to handloom weavers and their products. Through online marketing platform, Flipkart is also supposed…
One of the reasons the Indian handloom and handicraft sector is so much in the doldrums is because as consumers, we lack knowledge. We do not know our sustainable fabric basics which is why we sometimes easily forego our traditional…
The Indian textile sector is the second largest employment generator after agriculture. According to a crafts council of India report, there are 4.3 million people employed directly or indirectly by the handloom sector, of which 77.9% are women. Handicrafts make…
I’m not sure if my fascination with fabric is more or less than my fascination for washing fabric. But I have always loved Indian fabric and traditional textile crafts. In school, I learned about the spice trade of India and…
