Environmental Concerns

The term “natural floor cleaner” is a popular search on the Krya website. This is a marked difference from about 20-25 years ago, when many households fell for the strong anti bacterial santiser trap, and we outdid each other looking for more and more “powerful” disinfectants to thoroughly “sanitize” our floors and surroundings. There used to be a time when households used plain water to mop the floor after thoroughly sweeping the floor. Sometimes if the season was particularly muddy, or if this was pre festive season, a canny housewife would sprinkle cow dung / dried cow dung cakes plus a handful of turmeric powder into this water, and use this solution to mop the floor. Cow dung was considered a sacred dravya, infusing pranic energy into the home and also an effective insect repellent and anti bacterial agent. Slowly, to increase their share of business anti bacterial liquids began to advertise, extending their use to cleaning the floor. Evocative images of babies eating off the floors, pets sleeping on the floor would be used to illustrate that our floors (the horror!) were JUST not good enough to eat off . Just when households started getting reluctantly used to the smell of a strong anti bacterial liquid on the floor, convincing their families that the hospital like odour was for their own good, someone finally launched a specialised floor cleaner. In several toxic fragrance options. Concerns with synthetic floor cleaners: At Krya, we have several concerns over the rampant use of synthetic floor and toilet cleaners. We have listed these below: 1. 99% germ removal or 100% growth of Super bugs? Urban Indians today already suffer from “too clean” homes which are almost sterile. Children rarely play outdoors and schools and homes are sterile, air conditioned environments already. In this scenario, […]