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srinivas krishnaswamy

srinivas krishnaswamy

Srinivas is Krya's Co-Founder. He brings in a unique perspective to Krya with his dual Masters in Physics & Management. At Krya, Srinivas is motivated by the challenges of crafting the company's DNA - products that delight consumers, manufacturing excellence, a winning team and sustainable profitable growth. He is deeply committed to defining the first principles of Dharmic Entrepreneurship in order to build a world class organisation rooted in Indian Knowledge Systems.
The importance of ayurvedic Ritucharya

Ultimate Guide to Ayurvedic Ritucharya

Ritucharya (seasonal guidelines for good health ) and Dinacharya (daily living guidelines) are two cornerstones of  health as per Ayurveda. The Indian knowledge systems have divided the year into six different seasons of two months each. Due to the movement of the Sun through the year, the different parts of Earth experience the different seasons ( also called Ritu) In each season or Ritu, the environmental factors impact our bodies in different ways. Therefore for each season Ayurvedic acharyas have given us clear guidelines that cover daily regimen, food and drink, exercise, Abhyanga, clothing, places to go to or avoid…
Kumkumadi tailam - demystifying

Benefits of Kumkumadi tailam| Decoding its benefits & properties

What are the benefits of Kumkumadi tailam ? What are some of the ingredients used in this classical Ayurvedic formulation? how to use kumkumadi oil? Could there be any side effects if we use the product on the wrong skin type? These are some of the questions  we have attempted to answer in this authoritative guide that helps you decode the many many benefits of kumkumadi tailam.  This post aims to give you authentic information to help you understand if this is the right ayurvedic skin serum for you, and how to craft a good skin care routne with this…

Abhyanga modification for Spring (Vasanta Ritu)

The abhyanga is a powerful Dinacharya that gives us good health and well being. When done regularly it helps improve strength, balance aggravated doshas and also improves skin health and hair health. However, as we have seen, Ayurveda also advises following Ritucharya practices. These are changes / modifications to food habits and daily practices in each season.  In today’s post we will look at the abhyanga modification to be done for Spring (Vasanta Ritu). In our earlier post on Vasanta Ritucharya, we have covered why a change in habits is required in this season. In Spring (Vasanta Ritu), just like…

The History of Abhyanga: What Ashtanga Hridayam says about Abhyanga

The Abhyanga is a key Dinacharya, daily practice recommended in Ayurveda to impart Bala (strength), Ayush (health and Immunity) and Ayu (long life) to the body.  This practice forms an important part of Krya’s recommendations to improve hair growth, impart better strength and texture to hair and to also improve the quality, tone and texture of skin. An abhyanga is also a very important Dincharya that is recommended for specific cases of hairfall like post partum hairfall, hairfall due to sudden and extreme weight loss (cases of high vata aggravation). Many Krya consumers have found a HUGE difference to their…
Vasanta Ritucharya guidelines Krya

Vasanta Ritucharya (Spring seasonal guidelines) – updated for 2023

According to Ayurvedic seasonal guidelines, Vasanta / spring is now here – so we must all be following Vasanta Ritucharya – modified seasonal guidelines for Spring. If you have already begun to sniffle, sneeze and look desperately for tissues, this season change may have already caught you unawares. One of the most powerful concepts in Ayurveda medicine is the concept of Ritucharya – seasonal regimens to be followed to naturally balance the changes in your doshas due to the change in climate and season. As we have seen in other posts on Ritucharya and Dinacharya, following daily living guidelines or…

Reduce Eye Strain & naturally nourish the eyes with Ayurveda

Due to the high use of electronic devices, and excessive eye engagement, many of us commonly face eye strain & eye fatigue.  We have recently been receiving a lot of queries on tackling eye fatigue and improving vision through Ayurveda. So we have re-written and expanded one of our earlier posts on this subject. This post will explore how you can easily & visibly reduce eye fatigue & eye strain with Ayurveda . Do you have eye strain? Do you constantly feel eye fatigue? Do you develop headaches after a long bout at your computer? Are you experiencing premature greying…
Shold olive oil be used for baby massage?

Is using olive oil for baby massage good? – Krya shares an ayurvedic perspective

Parents frequently write to us at Krya asking if using olive oil for baby massage is a good practice and what Ayurveda feels about this. With our worlds being opened up everyday and many of us being seasoned travelers, we come across many new, exciting plant oils and butters from around the world. All of them come with excellent nutritional benefits, and seem like they would be very good for skin. So how do we decide which oil to use while giving our baby a massage?   To choose the right oil, we must first understand WHY we are asked…

Krya Body-Washes & Ubtans : Natural Intelligence for your skin

Artificial Intelligence & machine learning in non-human systems is an accepted reality now. If it seems incredible that some human jobs could be replaced by AI, then even more incredible is natural intelligence, which is all around us but often not appreciated. An excellent example of natural intelligence is the interaction of a good Ayurvedic Ubtan or bodywash with your skin. Natural Intelligence for your Skin In the Ayurvedic system, a herb & grain based powder is the ideal recommendation to cleanse skin correctly. for clean, healthy and radiant skin. (they also recommend that you regularly apply a good skin…

Pitta Balancing Diet Part 2: pitta channelizing Dravyas & Spices

A pitta imbalance is responsible for many skin and hair conditions we see today like premature greying, hair thinning, heat rashes, acne, etc. Pitta imbalance is also the cause behind gastritis, GERD, IBS and high Blood Pressure.   Whenever we see signs of dosha imbalance reflected in skin and hair, it makes sense to correct the diet so we do not further overload the body. When these diet modifications are adopted ALONG with good quality ayurvedic oils and choornas, and external products and Dinacharya practices are followed, we can see a good improvement in the skin and hair condition. It…

Eating for Good Health – An Ayurvedic Perspective : Part 2

As we had written in Part 1, , many Ayurvedic rules on eating for good health, do not go with modern notions on health and nutrition. In fact, they seem contrarian and sometimes weird or even “unscientific” as per modern and often western expectations. However, as I have always maintained, good health reflects in great skin and hair. At krya we get many queries every day on tackling skin & hair care problems, which cannot be solved with the just use of external products alone, so we do end up gently nudging people to take a second look at their…

What Everyone Must Know about ayurvedic oiling

The practice of ayurvedic oiling , i.e using ayurvedic skin and hair oils is essential for maintaining skin and hair health. Regular ayurvedic oiling improves hair and skin health, helps restore and repair these organ systems, balances dosha imbalances and gives many other important health benefits for the body.   Ayurveda also recommends the balanced consumption of “sneha” or oils & fats to keep the bones and joints in good working condition. Certain organs like the brain and the eyes are high in fat composition so the regular intake of good fats is recommended to keep these organs in good…

The Ayurvedic Dandruff Primer: how an ayurvedic anti dandruff hair oil can help heal chronic dandruff

Looking for a safe, effective and completely natural ayurvedic anti dandruff hair oil? We just finished making our most recent batch of the Krya all natural, ayurvedic anti dandruff hair oil and thought we would share a small update on how we create our formulation, why it works so effectively against dandruff, etc.   Consider this your complete ayurvedic primer to Dandruff! The Genesis of the Krya ayurvedic anti dandruff hair oil We started experimenting with Krya’s range of Ayurveda inspired hair oils in 2016. The first set of formulations we created after research were an ayurvedic anti dandruff hair…
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